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If you take one look at the City’s most prestigious districts you will see that at its core is a stunning Matches retail shop brimmed with the most spectacular fashion from the world’s best designers. Take one click and you will realise at the middle of the World Wide Web matchesfashion.com, the best of online designer retail fashion.

Matches is a fashion outlet with a great difference, not only because it’s a superb arrangement of selection, quality & superbly edited garments but because each retail shop has its own individual personality which has been created to reflect its London district. With retail shops in charming Wimbledon, leafy Richmond, chichi Notting Hill & art deco Marylebone, matchesfashion.com is at the epicentre of fashion in London.

At an international level matchesfashion.com widens the Matches individual character to a global audience. A one-stop destination it is very easy to look through the designer offerings available from any location on the planet. Available online are all the recognised brand names from Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to ones to keep an eye on, new kids on the fashion scene, Peter Pilotto, Christopher Kane, Roksanda Illincic and Hannah Martin. Matches lets you keep your finger on the fashion pulse with just in deliveries, outstanding style recommendations from mystylist, guides from our worldwide purchasers & up-to-the-minute fashion updates from Ruth’s daily Web blog.

If that was not enough this year is to see the launch of the Matches Editions project which is a ground-breaking cooperation between Matches & some of fashion’s most talented designers to produce the greatest and most beautiful, can not get anywhere else, limited edition costumes. Launching this spring on an exciting new micro-site www.matcheseditions.com, Matches Editions showcase remarkable clothes from leading designers Balenciaga, Halston, Alexander McQueen and various others.

“Matches have developed Editions with our most popular designers - specifically picked for their directional yet lasting features - offering you a styled closet staple that you can continually return to knowing that you own a stylish piece of design…!” Bridget Cosgrave, Matches Fashion Director. Click here to view all the latest fashion products from Alexander McQueen.

The winning Matches mixture of forward thinking style & innovative approach owes its success to founders Tom and Ruth Chapman. The Chapman’s setup their first boutique outlet in Wimbledon in nineteen eight-four and ever since they have built up a great retail empire consisting of fourteen women’s & menswear outlets, a successful website matchesfashion.com and franchise outlets for DvF & Maxmara. With all of this its of no surprise that Matches has fashioned a trusty following among the Capital’s most sophisticated fashionista’s over the previous ten years.