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January 30th, 2010

On-line Advertizing

Posted by admin in Search Engine Optimization Stuff, The Marketing Way

Online Advertizing

If you run a web store or some other on-line commercial enterprise, you will want to commercialise your net internet site in as numerous means as possible. On-line selling lets in Search Engine Marketing, SEO, Social Media, PPC and lots of metrics and statistical reviews to document your selling efforts.

Search Engine Marketing includes Search Engine Optimization and PPC. Search marketing is in all likelihood the most efficient course of on-line selling exactly because the possible client is searching for your points, the search user is in a purchasing humor and she is open to take your offer if it meets her needs, which is often the case in search selling.

SEO is the art or scientific discipline of analysing the algorithms that organizes the search solutions and there are at least 2 superior factors at play here; content and backlinks. The content piece is solely your obligation and to a dependable stage you likewise have some office over the total and select of backlinks.

Social media marketing is getting grounds and besides ads on YouTube or MySpace, your business visibility on different social media takes on an fundamental role in the mind of others. Your social media representation, willingness to assist and interact with your customers is important for the way individuals conceptualize your company.

Offline commercializing don’t work for an on-line company, advertising on billboards, in newsprints and magazines don’t give better ROI. Online commercial enterprise requires online marketing. For lesser companies do it yourself resolutions is a good way but large parties is urged to confer with masters in SEO and SMO to get things right from the start.

October 29th, 2009

Crafting a Great Search Marketing Strategy

Posted by admin in Market, Search Engine Optimization Stuff, The Marketing Way

How To Develop the Right Search Engine Marketing Strategy

In setting out to develop a strategy for your search marketing, you need to start at the beginning and give answers to a few key questions:

  • * What is the marketing spend mix between search engine optimization and paid search?
  • * How can this underpin developing a sensible search marketing strategy

Today’s search marketing atmosphere is aggressive and getting more aggressive and hostile everyday. A website alone is not sufficient. To be competitive, to keep and grow your market share online, you must have a search engine marketing strategy.

Websites are a dime a dozen. There simply is no “wow” factor any longer in building a website. The truth of the matter is: it’s matter-of-course. And, without a SEM strategy, your online marketing efforts will be confused and unfocused at best. Make sure your search marketing efforts hit the mark and deliver maximum results.

Constructing The Most Powerful Search Engine Marketing Strategy

You are the expert when it comes to your market place; you have the expertise about your business, your target demographics and markets, and your goals. A great search marketing strategy will identify who your competition is and create a solid SEM strategy oriented to your business goals and targets. Search marketing strategies should break down user search trends and train keywords and keyword phrases. And, define how best to target those keyword phrases through several online marketing efforts.

So What Strategy Should You Embrace?

There is no single search engine marketing plan that will suit every website owner.

The Factors that will dictate the strategy to accommodate you will include:

  • How important is it to promote your brand?
  • How competitive are your keywords
  • How much do you want worldwide coverage vs national visibility
  • How important is it to crowd out your competitors for particular keywords
  • How well do your keywords rank at present

As a basic principle it is recommend you adopt a practical approach as follows:

1. For new websites quick-start your traffic with small offering of pay-per-click
2. Improve the foundation of your website(s) through search engine optimization
3. Create a viral presence for your brand on the web through social media outlets and community websites
4. Develop CONVERSIONS through a website usability analysis

June 9th, 2009

Australian Article Directory

Posted by admin in Search Engine Optimization Stuff

One of the most strategic facets of any online marketing strategy is how do I succeed in the major search engines. How do I make my site to rank easily in Google, Microsoft’s Live or Yahoo?

One of the most strategic facets in doing better in the search engines (assuming the fundamental principle suchlike great content are already in place) is pulling in links to your business. You can achieve this a few different ways, some taken positively by the search engines and some not so positively.

One of the trustworthy methods, that the serps think is okay is link building with articles.

Essentially this necessitates writing a respected article, preferably around something from your area of knowledge, and then publishing it to a free article directory.

You really cannot undervalue the crucial nature of link building. If there is one indicator that takes precedence to the search engines, by and large, it is links. Sure, there are lots of other signals, for example the domain name, but you are misguided if you imagine you are going to be listed well, and easily heard, if you do not deliver any links.

Building links with articles is easy. It is something the search engines say is okay. And, it adds value to the web, by providing valuable content that might be interesting or useful to users. The real question is what are you waiting for?

December 30th, 2008

Ten Critical Website and Search Engine Promotion Mistakes

Posted by admin in Search Engine Optimization Stuff

When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.

1. Too Many Images

Search engines search for text, so if your website is composed mostly of photographs your results will be significantly lower if ranked at all. It’s ok to have good photos, just make sure you have really good content as well.

2. Keyword Phrases

Keywords phrases are a great way to get more traffic. However, if you are unaware of the importance of keyword phrases or unsure how to use them effectively then you might be doing yourself in. Learn about the importance of keyword phrases and how to get them to work for you.

3. Excessive Keywords

Using too many keywords with no clear understanding of how those keywords influence search engine rankings can also cause you problems. Before you start listing hundreds of keywords in your content, learn how to properly utilize this tool to get it to work for you and not against you.

4. Links are Difficult to Find

Make sure your website is clearly laid out and any links to other pages are obvious and easy to get to. Too many times links are hidden and people cannot find them, so they simply leave.

5. Information is hard to find

Another significant problem is if information on your products or how to buy them is obscured or difficult to find. Make sure everything is out in the open and obvious.

6. Frames

Search engines do not return websites with frames very well because all of the pages link to one URL. If your website has frames, remove them as they’ll certainly have a negative impact on your search engine ranking efforts.

7. Spamming Search Engines

This is a very bad idea because if you are trying to trick the search engines regarding the true content on your page, you may be doing yourself more harm than good because the search engines may blacklist your site. Avoid doing this at all costs, especially on a domain that is important to you.

8. Website Should Work In all Browsers

Not everyone uses Internet Explorer, so make sure the web page opens in any browser. If not, you will be eliminating a lot of potential users.

9. Wrong Optimization

Often times people work hard on optimizing their web pages using certain keywords. However, you must be sure the keywords you are using are relevant to your market and your products. There are programs that will help you make sure you are choosing the right keywords for your web page. If you optimize wrong, you won’t get visitors.

10. Over-submitting Pages

Do not submit too many pages to the search engines in one day. The reason for this is if you submit too many pages they may be simply ignored, and in fact many search engines only accept one page per day. So, submit one page per day and be patient. An even better idea than submitting is building up your incoming links as search engines will find these and follow them to your website.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

December 25th, 2008

Companies Cash In on Your Search Engine Ignorance

Posted by admin in Search Engine Optimization Stuff

This article will cause many companies to stir, but it’s about time someone started speaking against these services.

It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.

When I first started promoting my site, I used to buy into these claims and purchase such services only to be disappointed when my traffic did not increase.

FACT: The search engines can do wonders for your traffic. I attribute over 80% of my total Internet income from being found in the search engines.

FACT: Over the past couple of years, the search engines world has had a major overhaul. It used to be that most of the popular search engines were independently run. Now many of them get their search results from larger directories like Yahoo, Open Directory and LookSmart.

So if you’re not listed there, then you may not find your site in many of the popular search engines these days.

FACT: The majority of these multi search engine submission services use some type of automated software to perform the submissions.

Most search engine programmers have designed their engines to IGNORE such automated submissions.

What does that mean for you?

Yep….you probably aren’t getting most of the submissions that you pay for because the engines are rejecting them.

FACT: These submission services could care less about where your site ranks. They’ll just submit it for you, collect your money, and move onto the next unsuspecting Internet marketer, while you sit back and wonder, “Where is all the traffic I’m supposed to be getting?”

FACT: Spending hundreds of dollars on these multi-submission services is a WASTE of MONEY. If you want to get real benefits from the search engines, subscribe to Danny Sullivan’s newsletter at http://www.SearchEngineWatch.com and learn how the engines work and rank pages.

The BIG Yahoo Myth!

Don’t ever let any submission service make you believe they can get you into Yahoo with the click of a button.

First of all, Yahoo is not even a search engine. It’s a directory and it’s run by a group of human editors who decide whether or not a site will be accepted.

The ONLY way to get into Yahoo is to submit yourself, and if your site is commercial you’ll have to pay a fee.

FACT: You should submit to all the search engines yourself. Simply go to each engine - http://www.alltheweb.com for example - scroll down to the bottom of the page and look for the “Submit Your Site” link and submit from there.

Just keep in mind that several major engines now get their results from the BIG 3 - Yahoo, LookSmart, and Open Directory. Getting listed here will eventually get your site into popular engines like MSN, AOL, Netscape, and more.

The key to receiving search engine traffic is:

1. Educating yourself on exactly how the engines determine web site rankings.

2. Develop your site accordingly. (selecting an appropriate domain name, including relevant content, keyword phrases, etc.)

3. And by all means, submit yourself!

About The Author

Lisa Irby is the author of 2 Create a Web Site — a site that encourages you to plan accordingly and GET THE FACTS before diving into the web site creation process.

http://www.2CreateAWebSite.com

October 10th, 2008

Over Optimization and the OOP - Does a Penalty Exist?

Posted by admin in Search Engine Optimization Stuff

If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven’t pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).

I’m sure you’re probably thinking: “prove it”. If that’s what you’re thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:

Over-Optimization penalty because of too much anchor text.
You decide that your site is not ranking well. So, you change the navigation on your site so that all the home page links say “keyword keyword home” instead of “home”. A few days later you lose your rankings, which is a serious blow to your traffic. Since that was the only thing you changed on your site you change those links to your home page back so it says, “home” instead of “keyword keyword home”. BINGO! All of your lost rankings and your lost traffic comes back a few days later.

If that’s not proof of an over-optimization penalty then I don’t know what is–I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.

I personally can name tons of other examples just like this that prove that there’s an OOP.

One more thing–I think that you can over-optimize a web page or site without going as far as actually spamming. In the example above, I truly believe that having too much of the same anchor text isn’t spamming, it’s just over-optimization. Spamming, in my book, would be something like keyword stuffing or something like repeating a keyword over and over again. Over optimization is different than spamming.

White Hat, Gray Hat, and Black Hat
Whether or not you think the OOP (an over-optimization penalty) exists depends on what type of “hat” you wear.

If you’re a true “white hat” SEO that won’t dare test the limits then you’re going to believe that the OOP doesn’t exist. After all, you’ll never experience any over-optimization penalties because you won’t dare do anything that would possibly have a negative effect on search engine rankings.

If you’re a true “grey hat” SEO then you’ve definitely experienced the OOP, just like I’ve described in a previous post. For example, you’ve gone a little too heavy on your anchor text so you have to “back off” on using your keywords in the anchor text. Or, you realize that your keyword density on a page is too high–OOPS! you’ve just experienced the over-optimization penalty (OOP).

If you’re a true “black hat” SEO then you definitely know that there’s a difference between an over-optimization penalty and being a spammer. If you’ve never had a site banned in a search engine then you’re not a true “black hat” SEO. And if you’ve experienced rankings that have suddenly vanished because of too much over-optimization then yes, you probably believe in the OOP, just like I do.

There is a very big difference between over-optimization and spamming. Spamming will get your site banned. Over-optimization will not. The “penalty”, if you will, is a loss of search engine rankings due to over-optimization. Thus, that’s what gray hat and black hat Search Engine Optimization Specialists call the OOP.

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well. He currently is the one of the Administrators at the Search Engine Forums website.

October 9th, 2008

Niche Marketing - Why Keyword Research Come First

Posted by admin in Search Engine Optimization Stuff

A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.

When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for.

My clients and customers on the other hand, tend not to ask questions at all. They just pay me, take their lists and happily disappear into the shadows. Do they know something you do not?

It really all boils down to this - you do not have a good chance of creating and launching a successful niche website if you are lacking the keyword data about your niche market.

If you do not know what related keywords and keyword phrases potential visitors are actively searching on and if you do not know how often they are searching for these terms, you will never know exactly what it is they want, how badly they want it or how you can get that information in front of them.

Good keyword data lists for any given niche market are hard to research and expensive to come by, but are invaluable to those who put them to use. Good niche keyword lists serve many functions including:

They allow you to see the actual thoughts and desires going through the minds of those in your target market as they search online. At the very least, these list will give you hundreds of ideas for different websites, info-products, ebooks and more that you can create and profit from, knowing ahead of time that there is a demand.

They are used to launch pay-per-click campaigns to drive targeted traffic to your site. Savvy web marketers know that bidding on large numbers of targeted keywords with low bids has distinct advantages over bidding on just a few expensive top-trafficked phrases.

They are used for creating content for niche websites. For example, the keyword phrases are useful for generating article titles and topics you already know are in demand.

And of course, they can help with SEO. For those with a little more experience in search engine optimization, knowing exactly what phrases people are searching for in any niche gives them an incredible edge and much higher chance of achieving high search engine listings that lead to traffic.

If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark.

And if you are not able to afford the expensive software and time it takes to learn how to use it to do the research yourself, there are always others who offer their research for your use.

James Allen - EzineArticles Expert Author

James B. Allen is a niche marketing consultant who provides private research for a small, exclusive client list of internet marketers, website designers and SEO professionals. Download a free sample of his market research at:
http://www.NicheGuild.com