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August 8th, 2009

General Info on the Great Belt Connection

Posted by admin in Regional Life, Traffic Builders, Travel Management

Live reservation

If you are crossing the Great Belt for commercial enterprise, i.e. busses and lorries, you can pay in advance via our on-line booking system. Bus companies and freight companies can make a commercial enterprise arrangement with the Great Belt Consortium and use the reservation scheme to gain smarter crossing at the Toll Station.

The Great Belt

Denmark is a tiny land on top of the European continent, covering only 43.000 square kilometers. Denmark has more than 8.000 km of coast as Denmark is made up of the Jutland Peninsula and the main islands of Funen and Sealand.

Travel in Denmark has always involved ferries in one way or other, but since 1998 it has been manageable to cross the Great Belt by the Great Belt Fixed Link. The Fixed Connection between Funen and Sealand contains the Eastern Bridge, a 6,790 meter hanging bridge from Sealand to Sprogoe and an 6,600 m long bridgework between Sprogoe and Funen.

Travelling in Denmark

The Great Belt Paid Connection is a 4 lane toll motorway and you can pay toll in different ways. You can pay by immediate payment or credit card and you can buy a digital unit called brobizz which automatically registrates your passages and withdraws the cost from your credit card. Utilising a bropas spares 5 % of the toll fee.

Fording the Great Belt Fixed Connection makes you entitled to rebates on more than 10,000 hotels, attractions and expositions throughout Denmark. Attractions such as Tivoli, Lego Land, Copenhagen Zoological Garden and other important attractions in Denmark offers up to 20 % price reduction on visitants presenting a toll reciept from the Great Belt Fixed bridge.

Also hotels like the Radisson hotel chain, several hundred inn’s and different sorts of accomodation provides 20 % rebate on your rest in Denmark.

June 4th, 2009

How To Analyze Your Website Traffic - PART 2

Posted by admin in Traffic Builders

For PART 1 Click here.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

This article may be freely reprinted as long as all links and author information remain.

May 26th, 2009

Getting Content for Your Site Free and Easy

Posted by admin in Traffic Builders

Any avid website owner knows how critical it is to have a website that contains large amounts of genuine ‘content’. These days a website pretty much lives or dies by the amount of content it has on it. A simple and brutal truth of today’s Internet is that a site without increasing amounts of frequently updated content is not deemed important enough to merit frequent spidering by the Search Engines.

Successful search engine optimization experts tout that in today’s online environment a website is successful because of several sequential steps occurring naturally online. That is…

- increased website content creates more search engine indexing opportunities, which results in more opportunities for organic search engine traffic;
- more search engine traffic leads to more online popularity and subsequently, increased viral online linking;
- this increased linking to a website results in more perceived relevancy by the search engines and, again, higher organic search engine listings; and,
- finally, these higher listings lead to more traffic, and the cycle continues.

So how does a website owner deal with this fact of doing business online? Simple. By providing an ever-increasing amount of content on their website.

But if you own several websites you understand how great a challenge it can be to be able to provide constantly updated, valid and useful content, usually in substantially large quantities via hundreds or thousands of webpages, for your website’s visitors and information seekers.

So the way to solve this dilemma for most webmasters is to use content written by others. But the most common route to getting this type of information is to have to pay for a ghostwriter to write the content. This can get expensive so, again, one’s website’s content volume suffers.

Some webmasters use RSS feeds to scrape content from other websites, but to build static webpages from the scraped content can get into legal issues so this tactic can be rather risky.

And for those webmasters brave enough to write the needed content themselves usually face a difficult mountain to climb. That is, these days it’s very tough to actually find the time or have the knowledge to do this. One can only write so many pages on the same topic before experiencing writer’s ‘burnout’.

So what would be the answer to this apparent dilemma of needing lots of website content but not having lasting viable routes to obtaining the needed content? Simple.

Grab content from free article directories. An article directory is specially designed for website owners and publishers to legally and freely take copyrighted articles, written by online authors willing to share their writings, and post on their website as content.

And one can find hundreds of article directories available on the Internet today and most have only one condition of use: there are terms of usage that website owners agree to follow before using the articles from the article directory. But outside of that there are no other restrictions, and no ‘memberships’ required.

So, in view of the issues surrounding creating content for one’s website, as described above, and the absolutely necessity for a website to have voluminous and fresh content to stay ranked highly in the Search Engines, one can easily see how the free articles found at an article directory can be just the answer a website owner needs to give their websites a needed boost with the Search Engines.

No more having to pay for content. And no more struggling with writing the content yourself. Use whatever information you find at the article directory that you deem relevant and post it on your website, or blog, or forum.

Article directories. Free on-topic content for YOUR website. YOUR blog. YOUR ezine. YOUR forum. Cool.

Written by Andre Best
President, Ultimate Results, Inc.
www.ArticlesandAuthors.com - THE Premier Site for Articles AND Authors

(Authors permission is granted to share this full article with others. Just leave the signature line intact, please.)

January 5th, 2009

Profiting From Mistakes

Posted by admin in Traffic Builders

For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I’ve often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice.

None of the search engines actually index the meta keyword tag!

So, this doesn’t work. It did work a few years back but not any more. Before I tell you what you need to do to target typos, lets look at a few example to see if it’s actually something that you should bother with.

I spent a day this week looking for signs that people do actually make mistakes when searching for stuff. Here are my findings. The numbers associated with each term are the total of searches performed on Overture last month.

eBay: ebey - 6852, rbay - 1055, dbay - 383, sbay - 248, evay - 681, enay - 516, ebqy - 318, ebzy - 202, ebsy - 1010, ebau - 2077, ebah - 99, ebaj - 36, webay - 177, rebay - 197. Amazon: anazon - 372, amaxon - 486, amazom - 2104, amazob - 38. Corey Rudl: cory rudl - 702, corey rudel - 40

These are all brand names. Let’s take a quick look at some generic terms.

Soccer: socer - 1098, socccer - 147, soocer - 619, sooccer - 47, soceer - 226,. Food: fod - 1299, ffod - 198, fodd - 74, ffood - 56, foood - 242.

It’s important to note that with some of the above, people were actually searching for the keywords that they typed in. Also, in the case of the eBay examples, the keywords that I have used may often relate to another topic such as a radio station name. Still, it’s easy enough to see that lots of people do make mistakes when they search.

There are a few things that we can learn from this. The first is that the more a keyword is searched for, the more chance there is that someone will make a mistake - this is obvious. The second is that sometimes people just don’t know how to spell what they are looking for. This is most common with names and technical terms. The third is that people often make mistakes when searching for words that have letters repeated - soCCer, fOOd. They double up the wrong letter or type it too many times. I actually find myself doing this quite often.

Now, keywords that are spelled incorrectly are extremely easy to target on the search engines. Why? Because people who run websites tend not to include information on their sites with major spelling errors. The more professional the site, the less likely it is that there will be a spelling mistake. The sites that do spell keywords wrong tend not to be too hard to beat in the rankings because if they are unprofessional enough to have spelling mistakes for important words, chances are they don’t have too many links pointing to them.

This is where it gets tricky. You don’t want to be appear unprofessional by having spelling mistakes on your site. I don’t recommend doing this just to target the search engines.

So, how do you get some of this traffic?

As I said previously, the search engines do not use the meta keyword tag so this option is out.

This article is, in itself, a big clue. When I put this article on my site, I’ll rank quite well for all of the terms that I mentioned above. I will also add some links to the article. For example, “If you are looking for eBay, Click Here”. Of course, I’ll include my affiliate link.

Therefore, you need to use a bit of creativity on your site to get the spelling mistakes seen by the search engines. One of the most popular ways of doing it is to use hidden text. This could be by making the text really small or the same colour as the background. Don’t do this. The search engines don’t like it and will ban you if they catch you doing it. It’s not worth the risk.

Another option is to write an article and then provide a list of “common misspellings” at the bottom of the article. Generally, this will be OK if you are targeting a keyword that is notoriously difficult to spell. However, there is a slim chance that the search engines would view this as keyword stuffing if they chose to manually review your site. If you do choose to do this, don’t go overboard. As I said, generally, it’ll be OK but not always.

A third option is to provide common misspellings within the text of the article. For example, I could write an article about eBay and put the following in brackets after one of the occurrences of the term eBay - “not eBey as many people think”. If you are targeting a person’s name or a technical term, it can be viewed as helpful to the person reading the article if you tell them how to spell a word correctly.

Another example could be for me to write an article about Corey Rudl. Within the article, I could point out that many people do spell his name Cory but Corey is correct.

As I said, be creative - don’t try to be tricky. You will often find that, in relation to Google, one mention of the keyword in the text of a page will be enough to get you near the top of the rankings if your PR is high enough.

There is one more step that you need to follow. I’m largely focussing on using this to get traffic for your site or as a way to get people from the search engines and forward them on to another site via an affiliate program. So, if people unknowingly make a mistake when they do a search, the title for your page must give the impression that they have found what they are looking for. If they intended to search for eBay, you must make sure that you grab them quickly with your title so that they will visit your site. So, “Review of eBay” would be a good example.

If the title of your listing does not really match what they are searching for, it may alert them to the fact that they have made a mistake.

Now, Google offers alternative spellings if they think a searcher has made a mistake. So, if you are listed at number one for the incorrectly spelt keyword, you have a chance to get them before they click on the link that Google provides to the results for the correct spelling.

The technique that I’ve mentioned here is a very simple way to target the search engines and can often be used effectively by newish sites whose PR is not high enough to target the correct version of the keyword. It’s also useful if you or your products become well known because it will make sure that people can find you even if they can’t spell the name correctly.

On Overture last month there were 92 searches for Sean Burns. There were also 91 searches for Shaun Burns and 29 for Shawn Burns. Now, I won’t pretend that all of these people were looking for me but I should make sure that the ones that are can find me, even if they spell my name incorrectly.

Who knows? They may be the ones who want to buy my eBook!

About The Author

Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - http://www.webmastersreference.com/rankings_revealed